European Aquatics partners with OTT TV Platform creator Sprintty

Pilot project will launch at the Junior Swimming Championships Vilnius 2024

National federations who are interested in working with us to manage distribution of content from the 2024 European Juniors in their own territory should contact: swimming@len.eu or media@len.eu – for a full explanation of the criteria and pricing.

Federations have been given the priority to become partners in this project with the deadline for expressing interest set at midnight on Friday 7 June. 
 
After that deadline, European Aquatics will reach out to other potential partners in national territories, with a final deadline set at 17 June. After that date, if no national partner is secured, the rights will revert to European Aquatics.

As part of our ongoing digital transformation, European Aquatics is delighted to introduce a new partnership with OTT TV platform creation company SPRINTTY. 
 
This pilot project will launch for the European Aquatics Junior Swimming Championships Vilnius 2024, taking place in Lithuania from 2-7 July and offers exciting opportunities for national federations. During Vilnius 2024, the new OTT TV platform will enable European Aquatics to showcase a new distribution model which shall provide national federations with the chance to purchase broadcasting rights to the event within their territories. 
 
An example of how the platform will look, once fully launched in the coming weeks, can be viewed here www.euroaquaticstv.com. The innovative model will enable those partnering with European Aquatics to generate income directly from the subscriptions and pay-per-view transactions made within their territory. 
 
During the initial phase of the launch European Aquatics is offering national federations an exclusive window of opportunity to join us in this exciting new venture which will vastly improve the digital content offering of aquatic sports across the continent. 
 
FURTHER DETAILS: 
As European Aquatics, we believe it is important to give fans affordable access to high-quality content while at the same time allowing us, as well as national federations, a possibility to earn money which can then be invested back into the sport. 
 
Sprintty has a track record of working with many other sport right holders, including European Gymnastics. The aim is to develop a new model which allows modest payments for pay-per-view for specific days, sessions, or disciplines as well as subscription options which would allow fans to gain 
access to all content, including archive, on the Sprintty site. 
 
National Federations and partners who join with European Aquatics in this venture will be able to profit from this investment in broadcast rights by helping promote subscriptions and pay-per-view opportunities to fans within their territory. 
 
European Aquatics President Antonio Silva said: 
 “It is very important for our sport to develop new, fair models, which allow us to offer fans easy access to what they want, but in a way that makes it possible for rights holders to earn money which can be invested back into the sport.”