LEN support FINA’s ‘World Aquatics’ rebrand

The international federation for aquatic sports, traditionally known as ‘FINA’, has rebranded as ‘World Aquatics’ following a vote at an Extraordinary Congress in Melbourne, Australia.

LEN is one of 209 member federations under FINA / World Aquatics which came into existence in 1908 and represents the aquatic disciplines of artistic swimming, diving, high diving, open water swimming, (pool) swimming as well as water polo.

The change to World Aquatics, which will officially come into effect from the 1 January 2023, came about after a 18 months of intensive organisational transformations led by the FINA Reform Committee.

Athletes were place at the heart of the decision-making process with Britain’s Olympic champion Adam Peaty among those to praise the process around the rebrand.

“I always say that if you look after the athletes, they look after you,” he said on the eve of the 2022 World Swimming (25m) Championships in Melbourne.

“That transparency and communication will also improve the sport.”

Adam Peaty will return to action for the first time since August at Melbourne 2022 – Simone Castrovillari / LEN

Along with LEN President Antonio Silva LEN First Vice President Josip Varvodić was also present in Australia for the launch event and is pleased by the direction the sport’s international federation is taking.

“It was a great day because after more than 100 years of the same logo, with small changes, now we have a completely new logo, the World Aquatics name and changes to the constitution, so it was a big day of change,” Varvodić told LEN TV.

“The feedback I got from athletes and people there, they like the logo, that it can be modified for countries and different aquatic organisations so it has a future and the event was really nice as well as the venue which was perfect here in Australia.”

To find out more about the name-change and download digital assets, follow THIS LINK.