Paris 2024 has unveiled the ‘Look of the Games’ as well as the new pictograms for each of the Olympic and Paralympic disciplines, including the aquatic sports.
Overall there will be a move away from the predominant red presentational colour of the Tokyo 2020 Olympics – with blue rather than red being the dominant colour in the stadiums in France next year.
The Olympics, which take place between 26 July – 11 August 2024, will feature 51 medal events across artistic swimming, diving, open water swimming, swimming and water polo.
Organisers say the designs highlight the “elegancy, creativity and “French art de vivre”, while also conveying the “innovative and bold ambition of Paris 2024.”
“With these badges of honour, we will celebrate the very special bonds that unite enthusiasts and sports’ community members,” said Paris 2024 President Tony Estanguet.
“They will embody the act of belonging to a sport, to values, to a community, to a family.
“With their distinctive stylised, colourful designs, these badges of honour will contribute to bringing the world of sport and culture closer, in public areas, by being visible to as much people as possible.”
There will be 62 different pictograms, eight of which will be shared by Paralympic sports with the substitution of an Agitos symbol instead of the Olympic Rings.
